Data is valuable Data is valuable. For example, data can be used to create a strategy. Or it can be used to create a plan. Or a campaign. Or a message. And so on and so forth (you get it). In short: data is the foundation of everything that happens in your pharmacy email marketing efforts! Without quality data, you might as well just go back home and watch Netflix because there's no way you'll be able to build an engaging relationship with your customers via email marketing if all you've got is some boring old Google Sheets spreadsheet filled with half-baked ideas written down by someone who doesn't know what they're doing anyway! A larger network helps A larger network means more customers, more sales, and more revenue. You’ll be able to reach a wider audience of potential customers who are interested in your products or services. This is especially helpful if you have a small business that needs to grow its customer base. It can help you reach out to people who may not otherwise know about your brand or business.