The cost of Outdoor Advertising depends on several factors, including the advertising format, city, location, media size, visibility, traffic volume, campaign duration, and target audience. Premium locations such as central business districts, airports, metro stations, expressways, and high-footfall commercial areas generally command higher advertising investments than standard roadside locations. Similarly, Digital Out-of-Home (DOOH) media, airport advertising, and premium transit advertising are priced differently from traditional billboards and hoardings because of their audience profile, technology, and strategic placement.