Search Engine Optimization: How Businesses Turn Google Traffic into Revenue
Everyday millions of people open Google and type in whatever they are looking for. Maybe it is something like “best coffee maker under Rs. 4000”, “plumber near me” or “how to fix a leaky faucet?”. Regardless of individual words, what they all infer is a search for solutions. These searches are conducted by human beings with actual needs and clever companies will show up just at the moment their prospective customers are looking for them. This is called search engine optimization (SEO). It does not just mean that websites can be visible to more visitors – it is about turning these visitors into paying customers.
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