The Generative AI Module at ODMT is designed to help digital marketers harness the power of artificial intelligence to create smarter, faster, and more effective marketing strategies. In today’s rapidly evolving digital landscape, AI-powered tools are transforming how businesses generate content, analyze data, and optimize campaigns. This module introduces learners to powerful generative AI platforms that can assist in content creation, marketing automation, SEO optimization, and creative design. Students will gain hands-on experience using AI tools to generate marketing copy, blog articles, social media content, ad creatives, and visual assets with greater efficiency.